Course info

The first session will take place on Monday, 14 April 2025, starting at 12:15 h in room IC 04/408.

After successful completion of the module,

• Students will be able to explain the opportunities and challenges of servitization in manufacturing, i.e., the transformation of manufacturing companies towards a growing service business.
• Students will be able to explain and differentiate between different types of industrial services and product-service systems.
• Students will be able to apply established frameworks and methods to analyze firm business models and develop exemplary approaches to innovative business models.
• Students will be able to apply customer-oriented methods to develop innovative service offerings.
• Students will be able to explain the importance of service quality and service excellence for business success.
• Students will be able to engage with current research results from the field of service engineering, communicate them to others and relate them to the state of the art of service research.